We’re a casino review site with the lights on.
sitelikeuk is an independent UK casino review publication. We score every UKGC-licensed operator on the same four pillars and publish what we find — including the things that aren’t flattering.
Why sitelikeuk exists
The UK casino review market is loud. Most sites lead with bonus sizes, ten-out-of-ten ratings, and a banner that changes depending on which operator paid the most that week. We started sitelikeuk because we wanted a place that read like a financial publication rather than a marketing leaflet — somewhere a player could find out, in a single afternoon, whether a casino actually pays withdrawals on time.
The brief is simple: every UKGC-licensed casino is scored using the same four pillars, in public, with the same weights. Reviews are dated and signed by name. When something changes — a fine, an ownership move, a quiet T&Cs update — we update the review and note the change in the methodology log.
We don’t run a comparison table that magically reorders itself when an affiliate pays more. We don’t accept paid placements. We don’t operate, own, or share staff with any casino. The four pillars decide the order, not the commercial team — because there is no commercial team.
How we’re independent
sitelikeuk is funded by affiliate commission paid by some operators when readers sign up via tracked links. The commission is the same regardless of how a casino scores. A casino that scores 9.2 and a casino that scores 3.1 pay the same per signup. That’s the only way the model works without bending scores.
We do not negotiate elevated rates in exchange for review placement. We do not write reviews “for” operators. Operators see published reviews on the same day every reader does — never before.
If you want the longer version of how this works, including which operators we currently take commission from and the exact text we use to disclose it, the Affiliate Disclosure page is the place to look.
Who reviews these casinos
sitelikeuk’s editorial team is two people. Both sign every review on this site. We mention this not as a humblebrag but because it matters: every score on sitelikeuk has a name attached, and that name has to live with every score they publish.
How we work
When scores change
Scores move when the evidence moves, not on a calendar. A licence change, a change of ownership, a rewritten bonus term or a visible complaint pattern all trigger a re-score; a quiet month does not. Every review shows the date it was last revised.
Correction policy
If we get something wrong, we publish the correction within 24 hours of confirming it. The original error stays visible above the corrected text along with the date of correction. We don’t quietly edit history. Email [email protected] and you’ll usually have a reply the same working day.
Editorial firewall
There is no commercial team. No one outside the two editors sees a draft before it’s published. Affiliate links are added by the editor at publish-time using the same template — they never alter the score, the order, or the wording of the review. Operators are not given previews or right-of-reply.
Audit trail
Every methodology change is dated and explained in the methodology version history. Every score change is timestamped on the review. You can trace any current score back through the inputs that produced it, the date that input was last refreshed, and the editor who signed off on the change.